I work with founders and leadership teams across a wide range of business stages and challenges. Whether you are considering starting your own business, early in the journey and trying to gain traction, or already operating at scale and thinking about how to grow from seven figures to eight, this advisory work is designed to support real decision-making at each phase.

My perspective comes from building businesses firsthand and working inside complex organizations. I’ve led strategy and working sessions for global enterprises including Coca-Cola, Samsung, and Estée Lauder, while also advising small and medium-sized businesses navigating growth, positioning, and execution constraints. In parallel, I built my own company from the ground up and grew it into a seven-figure business within three years.

This work draws on that full range of experience. Sessions often focus on questions around positioning, growth paths, marketing direction, customer experience, funding decisions, organizational structure, and prioritization. The goal is not theory or templates, but helping you think through what to do next given your specific situation, constraints, and objectives.

Advisory sessions are structured to support judgment and decision-making. They are not executional, do not include done-for-you services, and are not ongoing retainers unless explicitly agreed.

Areas of Focus & Capabilities

My work spans strategy, growth, and leadership, with a focus on helping founders and executive teams make clear decisions in moments that matter. The areas below reflect work I’ve done repeatedly, in real operating and advisory contexts.

Early-stage ideation: A business idea exists, but it’s still rough around the edges and needs to be shaped into something concrete enough to act on.
Sourcing strategy: Deciding where products, partners, manufacturers, talent, or opportunities should come from and what tradeoffs those choices create.
Retail strategy: Thinking through where and how a product should be sold (e.g. online, wholesale, direct, physical retail, or a mix) and what it takes operationally and financially to make each option work.
Business and growth strategy: Deciding where to focus, what to stop doing, and how the business should grow over time.
AI strategy: Identifying where AI can meaningfully support the business today, where it creates real leverage and where it could introduce risk.
Go-to-market planning: Determining who something is for, how it should be introduced, and where it should live in the market.
Market and customer segmentation: Breaking broad audiences into real, usable segments that actually inform decisions.
Business model design: Examining how the business makes money and whether the structure supports long-term viability.
Capital strategy: Thinking through whether, when, and how to raise capital, and what tradeoffs come with each path.

Brand positioning and messaging: Clarifying how a company should be understood and what truly differentiates it.
Customer journey mapping: Walking through the end-to-end experience to identify friction and missed opportunities.
Customer experience assessment: Evaluating how customers actually experience the product or service in practice.
Marketing strategy and channel planning: Choosing where to invest time and resources based on how customers really behave.
Pricing and packaging: Structuring pricing in a way that reflects value and aligns with how customers buy.
Acquisition and retention strategy: Understanding what brings customers in, what keeps them coming back, and where effort or spend isn’t paying off.
Launch planning: Preparing a product, feature, or initiative for release with realistic expectations around timing, momentum, and follow-through.

Organizational design: Shaping teams and responsibilities so the company can function well as it grows.
Team structure and role clarity: Defining ownership, decision rights, and accountability to reduce friction.
Executive advisory: Acting as a thought partner to founders and senior leaders on complex decisions.
Leadership alignment: Helping leadership teams get on the same page around priorities and direction.
Unit economics and financial modeling: Understanding the numbers underneath the business so decisions are grounded in reality.
Financial planning and operating discipline: Translating goals into budgets, forecasts, and operating plans so the organization knows what it can actually afford to do.
Cash flow and resource allocation: Making informed decisions about where money and time is spent as the business grows and tradeoffs become unavoidable.

60-Minute Advisory Session

$600.00

This is a private one-on-one advisory session centered on a specific question, decision, or challenge you are facing in your business or career.

After booking, you will receive a short intake form that asks what you want to focus on and a small amount of context, such as where you are today, what you are trying to decide, and any background that will help make the conversation productive. This allows us to use the time well and get straight to the point.

Examples of situations where this session may be a good fit include:

You want to talk through whether a business idea actually makes sense before investing more time or money
You have questions about launching a consumer brand or moving one forward
You are trying to figure out how to find customers or increase demand
You want to work through pricing, positioning, or early growth questions
You feel pulled in too many directions and want help deciding what deserves your attention right now
You want to think out loud with someone who has built a real business and understands the tradeoffs involved

What’s included

One 60-minute virtual advisory session
Live discussion and direct feedback
Directional guidance based on real operating experience

This session does not include pre-work, follow-ups, or written deliverables. It is designed to be a focused conversation where you can talk through the situation with someone who brings experience and an informed point of view.

2-Hour Strategy Session

$1,350.00

This is a structured and active two-hour working session designed for situations that need more time and depth. We will use practical frameworks and structured thinking tools where helpful, and you should come prepared to work through real issues rather than talk at a high level.

After booking, you will receive a short intake form to complete in advance. It will ask you to identify one or two focus areas, along with background on your business or situation. This preparation allows us to spend the session working directly on the issue rather than getting oriented.

During the session, we will break down the situation, identify what is driving the challenge, and work through it in a disciplined way. Depending on your needs, this may involve strategy, positioning, growth constraints, customer behavior, organizational questions, or financial considerations.

The session will be structured and interactive. It is designed to move from diagnosis to direction, with time spent actively working rather than discussing hypotheticals.

This session may be a good fit if you want to:

Work through one or two problems in depth
Evaluate possible paths forward and understand the implications of each
Leave the session with clear priorities and next steps

What’s included

Short pre-session intake to frame the work
One 2-hour virtual working session
Structured discussion and problem-solving
Clear takeaways and priorities at the end of the session

Deliverables (shared within one week after session)

A concise executive summary capturing key themes, insights, and priorities
Written feedback and notes from the session
Any working materials developed during the session, such as a customer journey map, empathy map, or similar tools, when relevant to the discussion

This is a full working session. Please review any materials in advance and schedule the session at a time when you can be fully present and uninterrupted.

Full-Day Strategy Intensive

$8,500.00

This is an in-person, full-day strategic working session designed for founders or leadership teams who need dedicated time to work through important business decisions.

The day is run with the structure and rigor of a strategy consulting engagement. It is actively facilitated, highly focused, and centered on real problems rather than theory. The agenda is built around the specific challenges you are having and tailored throughout the day based on what surfaces and where deeper work is needed.

After booking, you will receive a short intake form to complete in advance. It will ask you to identify up to four focus areas and provide background information on your business or situation. This preparation allows us to begin the day working immediately rather than getting oriented.

This intensive may be a good fit if you need to:

Develop a clear plan for launching a new product, service, or offering
Decide whether to change your pricing, positioning, or business model
Address issues that have been lingering, such as slow growth, low conversion, unclear ownership, or operational friction
Get your leadership team aligned on priorities, roles, and near-term execution
Prepare for investor conversations, a capital raise, or the next phase of growth and want to examine the business from multiple angles

What’s included

Full-day, in-person strategic working session
Structured facilitation with consulting-level rigor
End-to-end diagnosis of the key challenges discussed
Customer or business journey mapping where relevant
Review and refinement of marketing or growth strategy when applicable
Discussion of funding options, timing, and tradeoffs when relevant
Live synthesis and prioritization throughout the day
Designed for founders or leadership teams

Deliverables (shared within two weeks)

Executive summary capturing key themes, decisions discussed, and priorities
Written feedback and synthesized notes from the session
Any working materials developed during the day, such as customer or business journey maps, planning tools, or analytical artifacts, based on what we work on

Depending on the focus areas, portions of the day may be co-facilitated with or informed by additional subject-matter experts to ensure the right depth in areas such as marketing, customer experience, or growth.

This is a full day (up to 10 hours) working session. Participants should plan to be fully present and uninterrupted for the duration of the day.

NYC-based. Travel to other locations is available and billed separately.

Quarterly Group Discussion | 2/7/26

$199.00

90 minutes | $199 per participant | Limited to 7 people

The conversation-based group session gives you the opportunity to share what you are working on, ask questions, and hear how others are approaching similar challenges. The value comes from hearing real situations, talking through them together, and noticing patterns that are hard to see when you are working alone.

This is not a workshop or a lecture. It is a guided discussion designed to help you reflect more clearly on where you are, what is getting in the way, and what deserves your attention right now.

Each session is capped at 7 participants so the conversation stays focused and everyone has space to contribute.

This session may be a good fit if you:

Are building or growing a business and want to pressure-test your thinking in a group setting
Are navigating early growth questions and want perspective beyond your own experience
Feel pulled in multiple directions and want to hear how others are making similar decisions
Learn well by listening, comparing approaches, and asking questions in real time
Want a thoughtful forum to talk through challenges without needing a private engagement

What’s included

One 90-minute live group session
Guided discussion so everyone has a chance to participate
Space to share your context and hear from others building businesses
Live pattern-spotting and synthesis throughout the conversation
Time for questions, discussion, and shared learning

This is a conversation-based session. It does not include pre-work, individual deliverables, or personalized follow-ups.

Details

Date: Saturday, February 7, 2026
Registration closes: Saturday, January 31, 2026
Format: Virtual
Frequency: Once per quarter
Limited to 7 participants

This session is designed to give you a focused window to step back, listen, and think more deliberately about how you are running your business.

Account

Areas of Focus & Capabilities

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